In this series, friends were shown how to access the data that Instagram keeps on them, specifically a list of presumed "interests" used to tailor ads. Ever wondered why your ads are so accurate?

 

These images played with layering the digital self over the real self. Initially lighthearted, the mood grew solemn.  Nobody who grew up on the internet is under the delusion that their information is private, but viewing an approximation of self can be a profound experience.